JORGE LOURENCO

The challenge was to make a cost-effective package that held 40 pens in a helix structure invisibly. I conceived of using a flat sheet of PET, with die cut holes positioned so that when rolled, would suspend the pens in mid-air. A high impact polystyrene base and cap for a finished look.

I wanted as large a window as possible so that the pens could be viewed from all sides and let in the most amount of light possible. I experimented with a completely cylindrical shape, but found it to be unstable in supporting the Helix stand inside. Adding the CCNB insert gave me the ability to stabilize the stand inside the package and reduce cost by eliminating some PET.

The result would go on to be a multi-million dollar item and the fastest selling Back-to-School item at BJ's Wholesale Club for 2014.

Credit to Garry Booth for the great initial concept work.

I designed the graphics in Adobe Illustrator and Photoshop CS6. I then created the 3D model and die lines in FormZ 8, then rendered in Luxion Keyshot 5.

I designed the die lines for this box in FormZ 8, then exported my die lines to Adobe Illustrator CS6 where I designed the graphics. Final 3D renders were done in Luxion Keyshot 5.

I wanted to add dimension to an otherwise straightforward item. By bending the blister card in the center, adding a footer and connecting the triangular top, I was able to deliver a unique package that showcases a simple item in a new way. The angular shape allows for this item to nest within one another on shelf to save on cube.

The larger item sold amazingly well and was such a huge hit for Sam's Club in 2014, Walmart just had to try a smaller version as a POP in their stores too.

Planogram for Board Dudes Spring 2015 Target US presentation.

I illustrated this POG in Adobe Illustrator CS6 using flat photos of the product and packaging. 

Package Design Credit Bianka Avant

Rendered in Adobe Illustrator.

Designed PDQ and rendered in Luxion Keyshot.